When Michelob Ultra pre-released its ad on Tuesday, it also paired that with “Welcome to the Superior Bowl” social-media ads, using a MikMak.tv platform to encourage people to stock up on the brand’s beer for the game via Instacart. … A MikMak spokesperson said the platform can capture physical addresses of people placing orders through its ads, even if the e-commerce site fulfilling them isn’t sharing that data, provided people placing the orders have provided the consent, and are at home. … E-commerce and search strategies “For alcohol brands, the Super Bowl is the first major event of the e-commerce season,” said MikMak CEO Rachel Tipograph.MikMak last year found that Facebook and Instagram drive 67% of all alcohol eCommerce traffic and 39% of all alcohol e-commerce sales.

With a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable Avocados From Mexico to understand its online shoppers, as well as acquire, analyse and enrich its first party data.

To get better insight into what creative people gravitated toward the most, Bic worked with the vendor Mikmak. The pilot was centered solely around Bodymark products and one of Bic’s newer lighter types, EZ Reach.

Now, AFM has launched a multifaceted digital campaign—along with a new partnership with eCommerce Acceleration platform, MikMak.

The interactive digs let visitors take a selfie with Brees; view AFM's big game spot and recipes; enter a sweepstakes for a real smart home makeover valued at $100,000; and purchase avocados directly from multiple touchpoints powered by MikMak technology.

A product of the tech company's partnership with e-commerce platform MikMak, the update offers add-to-cart functionality and e-commerce analytics for campaigns across native and display advertisements on Yahoo. … They also offer companies deeper analytics behind the scenes, thanks to MikMak's platform.

Heading into “Dry January,” a grassroots campaign based on giving up adult beverages for a month, recent data from e-commerce platform MikMak shows that many consumers’ resolutions don’t last very long. … Leveraging MikMak’s platform, for example, the Garrison Brothers whiskey and bourbon maker found that 20.4% of consumers used the Drizly service to order their booze, while 17.3% used Instacart, 11.7% opted for Walmart, 10.2% purchased from Target.

After partnering with Collins to put paid media behind the TikTok, Covergirl worked with e-commerce platform MikMak to track how users responded with their wallets.

Bringing legacy CPG products into the digital age Farrah Linden, director of media at Wella — which owns brands like Clairol and OPI nail polish — said the idea was to marry the marketing material run by Clairol’s marketing vendor, MikMak, with the brand’s ongoing retail promotions.

In addition to Read, Shim has been advising other companies in some cases as a consultant and in others as an angel investor, including ecommerce advertising startup MikMak and Neyborly, a startup that created a programmatic platform for commercial real estate rentals.